Welcome to The Filtery!
The Filtery is a digital platform that provides curious citizens with well-researched and practical solutions for decreasing the toxins in their bodies and homes. Whether you’re looking for trusted non-toxic brands, answers to your questions about materials or ingredients, or DIY recipes, The Filtery is here to help.
Who Is The Filtery For?
Our aim is to provide information that is thorough yet understandable for all readers, regardless of lifestyle or level of experience in the world of non-toxic living.
Our readers range from “natural newbies” who are just getting started on their journey to decreasing the toxins in their environment all the way to those who have been well-versed in environmental toxins for decades.
This is a judgment-free zone. (Okay, that’s not entirely true; we’re willing to pass judgment on the companies and governments who act in bad faith and neglect to protect consumers and citizens from toxins…) But when it comes to individual consumers, our goal is never to judge, shame, or fear-monger. We understand that there are a lot of reasons why one may make a decision to use (or not use) a certain product. Our aim is simply to save you some valuable time, energy, and stress by providing you with information and recommendations so you can make the best decision for yourself and your family.
What Motivates You?
Everyone has their own reason for wanting to ditch the toxic chemicals in their home and switch to healthier ones instead.
For some people, it’s having their first child that changes their perspective.
For others, it’s a health condition that makes careful ingredient investigation a necessity.
For others still, it’s a love for this planet and a desire to preserve our natural ecosystems that motivates them to be more mindful of what’s actually in the products they buy.
And for most, there’s more than one reason!
Regardless of what your motivations are, we hope The Filtery can be a place you can return to again and again on your journey.
🍋 Subscribe to Filtered Fridays
If you want resources delivered straight to your inbox, sign up for Filtered Fridays, our weekly email where we share quick tips, product recommendations, environmental toxins news, and random fun stuff from the internet.
What does “non-toxic” even mean?! Unfortunately, the answer to that question is not always as straight-forward as we’d like it to be. In some ways, ’non-toxic’ is subjective. There’s no objectivestandard that tells us whether something is ’non-toxic’ or not. Much like buzz words such as ‘green,’ ‘eco-friendly,’ ’natural,’ and ’sustainable,’ there is no one holding brands (or individuals) accountable for their use of those words, and there are no real consequences for using them when they’re not truly applicable.
Additionally, there’s often a spectrum involved. For example, one product may be more “natural” than another product, but still not be 100% natural. There is often nuance involved when we’re talking about “non-toxic,” “natural,” and “eco-friendly” materials and products. It depends on how the materials are sourced, how they’re manufactured, who is using them, and more.
And honestly, the whole thing can get kind of frustrating sometimes. We get it!
Our goal at The Filtery is to provide you with in-depth yet understandable information about these topics so that you can make the best decision for you. (And sometimes that might mean we can’t really give you a black and white answer to a question.)
Although words such as “non-toxic” are nuanced and subjective, we choose to use them because it’s what consumers like you are looking for. Depending on the specific subject or type of product, “non-toxic” might actually mean “less toxic.” Depending on what’s available on the market, we may be able to suggest several great truly non-toxic brands OR we may only be able to offer you options that may not be 100% non-toxic, but rather are simply better than most conventional brands.
To use an example, there are plenty of laundry detergent brands available that we can confidently recommend as truly non-toxic. When it comes to things like outdoor furniture, however, the options are much slimmer. For that category, you might have to choose the better option instead of something perfect.
How We Choose Our Recommendations
You’ll notice plenty of roundups on the site, from the best couches to makeup for tweens, and more. We go through several different steps as we choose which brands to recommend and which ones to skip.
It starts with considering the lay of the land with regard to that specific category. As mentioned above, the consumer market may offer better or worse options depending on the product. When you read the beginning of each article, you’ll be able to get a better idea of how much nuance might be involved and hopefully that will help you make the best decision for you.
Then we take a deep dive into the ingredients and materials used. Our first priority is transparency: does the brand actually make their ingredient, material, and sourcing information available on their website and/or product labels? Do they answer our questions when we email them for more info? We believe consumers deserve to know what’s in the products they buy, and transparency is obviously a very important part of that.
After we look for transparency, we dive deep into the ingredients and materials used. You could say we are pretty picky with our choices, even leaving out some brands and ingredients that others have deemed “clean”! Although we don’t rely on any one resource, when needed, we do use non-profit resources such as MADE SAFE, Environmental Working Group, and Safer Cosmetics, along with databases like PubMed as well.
Next comes the field testing. The products we recommend have been tested by our team, along with friends, family, colleagues, and even readers! For categories like deodorant or all-purpose cleaner where we can easily test every brand over the course of a few months, our team actually uses tries out each brand. For categories that are more difficult to test out (like furniture, for example), we lean more heavily on things like customer reviews and brand reputation.
Finally, our content is continually being updated and improved upon. If a brand changes its formulations (for better or worse!), we will update our recommendations accordingly. When we find a new brand we love, we’ll add it. If a brand gets exposed for not doing what they say they are, we’ll remove them. We strive to give you the most updated and accurate information as possible!
You’ll notice that we do include affiliate links on the site, which means that if you decide to make a purchase, we may earn a commission. It takes a lot of time, energy, research, and resources to run a digital platform, and using affiliate links to our recommended brands helps us to “keep the lights on.” That being said, we only ever make genuine recommendations for brands and products we truly believe in. We never make decisions based solely on whether or not a brand has an affiliate program or not. This is also why we have ads on the site, so that we don’t have to rely solely on affiliate commission to keep things sustainable and are more free to recommend brands that do not have an affiliate program. Thus far, this is the best way we’ve found to provide you with free and unbiased information while being able to keep things financially sustainable.
Once again, our ultimate goal is not to tell you what the “right” or “wrong” answer is, but to give you the information you’re looking for so that you can make the best decision for you and your home. If you have input on how we can do a better job of that, please don’t hesitate to reach out and let us know!